Devondale Branch Refurb

There’s nothing quite like putting your money where your mouth is, which is what Devondale Electrical did for its Taunton branch.

The branch has been based for a long time in Unit 2, Priory Way just off the A358 Toneway. This is a very busy branch, and was limited on both storage and counter space, so when the next-door unit (Unit 1) became available, it seemed a sensible move to acquire it. The two units were already internally linked making the process relatively straightforward.

The new unit offered the right layout for a new trade counter and display area, while the existing unit could be used for additional storage.

This was also the perfect opportunity to introduce Devondale’s new branding, including corporate colours, logo and strapline, Trusted by Trade.

The project to expand the branch began in the Autumn of 2016. It took three months to deck out the new unit with elements including slatted walls, suspended ceilings and a new countertop. A display screen was added to give counter customers the latest product news and offers.

LED lighting panels were fitted into the suspended ceiling. Devondale Taunton opted for panels from Robus; these come with a three-year warranty and Robus panels provide a consistent quality.

Product displays were acquired from manufacturers, some of whom provided specially-made displays that were suitable for the bright new interior of the branch. 

Branch Manager Steve Priddis said: “Moving the team into the second unit didn’t affect trade at all. In a single morning, IT was moved over into Unit 2 and we were ready to go.”

The smooth IT transition was co-ordinated between Nexus and SW Comms without a single hitch.

Customers from trade and also members of the public now benefit from a more welcoming interior, extra space and a greater range of products on display. The newly-liveried link van continues to deliver products between branches daily, so electricians can get their orders as fast as possible.

The branch was officially launched in April 2017 with an open day for local trade customers and a variety of manufacturers.

As well as LED lighting panels from Robus Lighting, accessories were supplied by Scolmore Group and the trunking by Marshall Tufflex Cable Management Systems. The building team was from Taunton’s Astute Buildings.